Like an incredibly dashed thing against the rockiest rock on the dashiest day of the year.
You know how some online retailers enable you to configure stock alerts? The intention is that you will be immediately informed that an item is in stock so you can rush to their website and purchase it without a seconds thought, so overcome with excitement that an item, which may have been unavailable for months is suddenly just a few mouse clicks away.
Well, Tesco are one such retailer, and a few weeks ago I had duly configured a stock alert for a product, I'll leave it to your imagination as to the identity of the item.
Yesterday, while checking my emails I spied an email from Tesco titled 'Stock alert for xxx', where 'xxx' will be the stand for the item in question. So I navigate to Tesco's website like a man possessed by the urge to by some 'xxx', never has a man been so determined to get some 'xxx' action. Yet, I was bemused to discover that Tesco didn't have any 'xxx' in stock, the 'xxx' cupboard was bare. My first thought is 'xxx' must be bloody popular, it's flying off the shelves, people obviously want to get hold of some 'xxx', but just to be sure I doubled checked my emails and reading past the subject line it all became clear.
Sorry, the following product isn't back in stock:
The thing is, I'd assumed that the whole point of a Stock Alert is that until told otherwise, the customer will assume that the item isn't in stock, I knew it wasn't in stock, and explicitly asked to be informed when I could get my hands on some 'xxx', which means I'll assume there isn't any 'xxx' available until I am informed otherwise.
To make matters worse, out of interest I decided to check up on Tesco's 'xxx' levels today, and it appears 'xxx' is now abundant, though I have not actually be informed by Tesco that a hot batch of 'xxx' has come.
So it seems that Tesco haven't quite understood the concept of a Stock Alert, instead of informing customers when 'xxx' is available they instead inform customer that they there 'xxx' needs cannot presently be met.
And in case you are wondering, I had seconds thoughts on acquiring 'xxx' over the internet and am considering how best to fulfill my current 'xxx' needs.
