Pages

Wednesday, 9 February 2011

daily life: Don't forget to swipe your Clubcard.

I hear you ask how I can moan about Tesco giving me Clubcard points on items I would buy anyway. From this I can conclude you don't know me very well.

Well, you may be aware that a while ago Tesco 'doubled' the value of Clubcard points so you now earn them twice as fast. What you may not be aware of is that Tesco HALVED the value of points awarded on petrol so you now have to spend £2 to get 1 solitary point. At that rate you would need to drain the middle east to buy a pencil sharpener.

You may ask yourself why Tesco did this, we will never know for sure but my theory is...

They realised that most customers spend infinitely more money on petrol than in store. I personally find Tesco products to be inferior quality and more expensive than other supermarkets, so over 70% of my points came from petrol. Tesco certainly didn't advertise the fact they cut the points awarded on petrol, but they definitely told everybody that they now get 'double Cubcard points instore'.

No comments:

Post a Comment