mini-moan: what's in a name.

I'm not a fan of our Duchy of Cornwall's range of expensive organic food, so far I've not had a single item from the range that I thought was any good. But today while browsing the shelves of Waitrose I saw a Duchy 'Sandringham Strawberry Yoghurt' for 25p instead of the usual 84p, how could I refuse.
Proudly displayed on the tub was 'Organic', Charlie has a bit of a thing for organic and I believe he only feeds Camilla organic hay (that one was unfair). I wouldn't be surprised if old Charlie brushed his teeth with a stick of organic Celery dipped in organic yoghurt.
But while reading the ingredients on the back of the tub I noticed 'flavouring*', and the asterisk explanation read 'Flavouring from approved non-organic ingredients'. So if the flavouring in this 'Organic' yoghurt isn't organic then how the hell can it be an organic yoghurt?
Shame on your Charlie, you've let me down, you've let Waitrose down and most importantly you've let yourself down.

Also, as the yoghurt was the least Strawberry flavoured I've ever eaten the individual that 'approved' the non-organic flavouring certainly wasn't me. This yoghurt isn't getting the 'tgwmcm' seal of approval.